Paris, February 3, 2022. Sanofi today unveiled a new bold and unifying corporate brand that supports the modernization and transformation the company launched in December 2019. Over the last 50 years, ...

Paramount Global is officially merging with the production company Skydance. On its first investor call following news of the merger, the company unveiled a new logo as part of a presentation to ...

A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

PepsiCo unveiled its first new corporate brand identity in nearly 25 years to better emphasize the breadth and diversity of its global food and beverage portfolio, according to a press release.

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Cracker Barrel's rebrand failure highlights consumers' deep emotional ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Tesco, M&S, Google, ...

The history of this Korean brand can be told in how its badge has evolved overtime.

In a city known for its parochial nature — not to mention a wariness that sometimes borders on antagonism toward outsiders — the name that could soon be emblazoned across Boston’s newest skyscraper ...

Discover how corporate sponsorships work, their marketing benefits, and how they differ from philanthropy. Learn examples and ...

If you scrolled through corporate social accounts last June, your feed was likely full of rainbow logos and Pride Month tributes. This year, the contrast is hard to miss. Many of those same companies ...