Ever since companies started using TV set-top-box data to help better measure TV viewership and ad delivery, companies in the business have had to develop techniques to deal with what to do when the ...

Twitch streamers have accused the platform of slashing their viewership numbers in October 2025 after a new update allegedly ...

Web-advertising leaders are backing new measurement standards for online ads as the industry reports record sales. Major online publishers and industry organizations said Monday that they've approved ...

A key Internet standards body is scheduled next month to issue new guidelines for counting online ad "impressions," a move that could affect hundreds of millions of dollars in contested annual ...

Three of the ad industry's top forecasters couldn't see much cheer for 2009, and perhaps longer, in their annual prognostications. By Paul J. Gou, Georg Szalai Three of the ad industry’s top ...

It's roughly three times as much as Trump has spent on his whole campaign. — -- Broadcast advertising dollars aimed at toppling GOP presidential front-runner Donald Trump has soared 900 percent ...

Candidates running for local office in Leon County have spent at least $450,000 — by conservative estimates — on television, direct mail and other advertising in the primary election. They spent by ...

Walgreens on Wednesday became the latest company to pull its ads from TLC’s “19 Kids and Counting” following controversy over one of its stars, Josh Duggar. TLC said last week that it was yanking ...

NEW YORK — GOP bigwigs aren’t the only ones worried about Donald Trump winning the Republican presidential nomination. Trump has emerged as the Republican candidate to beat while spending far less on ...