The e-bike market is in the midst of a boom. According to reports, the industry is tipped to generate almost $54 billion USD by 2027, with an annual growth rate of around 12.27% between now and then.

When Cowboy, a premium European e-bike company, invited the media to an event in Paris, France, it faced some unexpected challenges. Along with torrential rain, there also were strikes and protests ...

Belgian e-bike brand Cowboy is in advanced talks to be acquired by ReBirth Group Holding. The discussions come months after ReBirth helped bail out the company during a tough year for the e-bike ...

The Cowboy 4 ebike is slim, light, simple and tech-forward. It's also tough to tell it's an ebike. Lightweight, single-speed, flat-handlebar, stripped-down bicycles have become a fixture in many urban ...