YouTube Music users will soon be able to pre-save songs, see a countdown for album releases, get exclusive merch, and more.

It's been over a year since the "Adpocalypse," a complex restructuring of ad revenue shares, struck YouTube content creators. When it first hit, top creators were blindsided when their ad revenue ...

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It takes a little while to figure out the message of popular YouTuber Jake Paul’s song, “All I Want For Christmas.” “Buy dat merch,” he sings. What could he possibly mean? “Buy dat merch,” he ...