Without governance, agentic AI can undermine brand integrity, introduce compliance risk and create decision-making opacity ...

The Drum’s World Creative Rankings 2026 are now live, delivering the industry’s most comprehensive analysis of creative ...

For more than a decade, marketing has chased scale through speed. More content. More impressions. More optimization. More ...

Harvard’s Suraj Srinivasan and Stagwell’s David Sable explore whether AI can truly create—or only imitate.

As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

Marketing teams today are running at a pace that would have felt impossible just a few years ago. Campaign cycles are shorter. Video content is constant. Social platforms reward speed. Paid ads ...

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

“Creative without strategy is called art, creative with strategy is called advertising” – Prof. Jeff L. Richards. Nothing could better summarize the importance of creativity in today’s advertising ...

Alison.ai introduces Preflight Plus, a tool designed to evaluate video ads before they go live. By applying its Creative Genome technology to structured performance frameworks, the platform helps ...

Chief creative officers (CCO) have come quite a ways from the Mad Men era. Gone are the days of hard drinking in the office, overnight work days and a my-way-or-the-highway approach to copy. Modern ...