Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...

It is no surprise that most digital agencies and internal digital marketing departments now have a separate team focused on Analytics. What is surprising is the often poor working relationship and ...

SAN FRANCISCO, Oct. 28, 2025 /PRNewswire/ -- Segwise, the AI-first ad creatives platform, announced the launch of AI Creative Analytics, a new tool that helps marketers find winning patterns in their ...

Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative Analytics AI Agent. This ...

Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

A new tool that has been shown to improve the digital performance of ads by up to 50% has been launched by MediaCom. The Creative Analytics system utilises data on how consumers respond to creativity ...

Digitalisation has forever changed how we engage with healthcare. With information, advice, and support now just a click away, we are better informed, more able to self-diagnose, and able to access ...

Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.

Vidmob, whose 'Intelligent Creative' platform integrates analytics with the production of ad creative, has partnered with Amsterdam-based holistic marketing measurement company Objective Platform, ...

Adobe is adding analytics tools from its Marketing Cloud to its Premiere Pro in Creative Cloud in what may presage an effort to bridge and cross-sell the company's services. The company said that it ...