Donald Trump has built a cult of personality, but as his actions become more erratic, his hold on his followers may be ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. This article is more than 2 years old. Cult leaders employ a ...

*It begins innocently enough. A face comes to dominate attention, on a screen, in a room, in the words people echo. A voice grips listeners, not only for what it says but for the aura it projects. At ...