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When it comes to adding volume and body to curly, there are plenty of hair styling tools and curly hair products we can use. But there’s one in particular, especially if you want to add definition to ...

Those of us graced and often-times burdened with a head full of bouncy curls or waves are all too familiar with the trials and tribulations of battling frizz, particularly when summer rolls in. Just a ...

Helen of Troy has acquired Curlsmith, a product line for textured hair, for $150 million. Curlsmith was founded by Michal Berski, a L’Oréal and Unilever veteran, in 2017. The business was born out of ...

Get one of our 10 verified Curlsmith discount codes and spend less on curly hair products today. All voucher content is created by Marie Claire. We may earn a commission if you buy through our links.

NEW YORK, Sept. 2, 2025 /PRNewswire/ -- Curlsmith, the leading curl care brand trusted by millions of curlies worldwide, is proud to unveil its latest campaign and brand refresh: "It's a Curl's World.

Boulder Food Group LLC, a private-equity firm that operates as BFG Partners, has offloaded Recipe Products Ltd., which makes the Curlsmith line of clean hair-care products to consumer-products ...

El Paso’s Helen of Troy has acquired the Curlsmith curly hair-care products company for $150 million in cash. The acquisition, announced Monday, is the company’s second acquisition in five months.