HelloFresh's new strategy focuses on increasing Average Order Value from long-term customers and reducing costs through logistics and automation investments. Despite a competitive market, HelloFresh ...

Data from a study scheduled for release on Tuesday found advertisers and marketers should think about customer lifetime value (CLV) to successfully integrate artificial intelligence (AI) and its ...

The 2026 CX roadmap must shift from reactive fixes to proactive, cross-functional planning, measurable customer value, & long ...

AI’s role in retail — historically focused on efficiency enhancements — has real potential to bridge the gap between ...

Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape. It offers businesses a forecast of total revenue from each customer, accounting for every potential purchase, ...

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “Marketers Must Shift Their Understanding of Customer ...

Despite its central importance to the success of every business, customer experience is rarely implemented as effectively as it could be by leadership teams. This happens because customer experience ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Data overload causes confusion. Avoid overwhelming your business with excessive data. Focus on the key metrics that directly support your goals. Data integrity is key. Clean, accurate data is ...