Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abenante, co-founder of NYIAX.

Data cleaning is an essential step in data analysis. Inaccurate or inconsistent data can lead to incorrect conclusions and poor decision-making. Microsoft Excel, a powerful tool for data management, ...

When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for permission to gather tracking data. Until now, apps have relied on Apple’s Identifier for Advertisers (IDFA) to ...

Have you ever spent hours wrestling with messy spreadsheets, only to end up questioning your sanity over rogue spaces or mismatched text entries? If so, you’re not alone. Data cleaning is one of the ...

The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...

Data cleaning is a critical step in the data processing cycle that can significantly impact the quality of data-driven initiatives. It’s not just about removing errors and inconsistencies; it is also ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. Data is a critical ...

AI adoption is accelerating across industries as enterprises move beyond pilot projects to large-scale deployments. Flexera’s 2026 IT Priorities report shows that 94% of IT leaders are actively ...