Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

When it comes to branding in times of crisis, the stakes are high. Saying nothing could make a company seem out of touch––but saying the wrong thing could cause weeks, months or even years of backlash ...

Cara is a graduate of NYU's Game Design program with a love for all things narrative and gaming. Metaphor: ReFantazio officially launches this fall and has detailed its collector's edition bonuses, ...