"Was Squad Busters launched maybe a bit too early? Possibly," says Supercell head of marketing Rob Lowe. "But we can only get this level of learning by getting so many millions of players playing it.

Supercell released its sixth global hit, Squad Busters, on May 29th and has since gone on to pass $50 million in revenue. Now that the game has been out for a few months, the team's approach to ...