Ever bought a little diecast car and immediately wanted another one? Supercar Collection Simulator is here to turn that ...

Hot Wheels is selling a limited edition 1:64 scale die-cast car featuring Brad Pitt's character, Sonny Hayes. The die-cast car is available for pre-order for $25 on June 24 at Noon E.T. F1 The Movie ...

Not long ago, Hot Wheels announced a multi-year partnership with Formula 1 to create die-cast F1 cars, and the result was pretty amazing. Hot Wheels unveiled die-cast versions of the 2024 cars, and ...

The hit Disney Pixar movie series “Cars” is partnering with Nascar to unveil a new die-cast car product line. Nascar announced on Monday a new collaboration with the film studio and Mattel, which will ...

Hello, this is Ami. Last time, I listed my September sales results and wrote that "die-cast cars are stable at $120 or more ...

People develop affinities towards certain brands for multiple reasons. And I've found that these reasons are often rooted in childhood memories regarding cars and motorcycles. "My dad had a car like ...

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Gerhard started his career in automotive journalism in 2010, after finishing degrees in Communication, English, and Politics, and diplomas in Film and Art Appreciation and Graphic Design. He's ...

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...

Many of us may never own large collections of petrol-swilling hot rods, but that doesn't mean we can't dream. Collecting die-cast cars is a lot more affordable and doesn't require a small warehouse to ...

The die-cast car is available for pre-order for $25. Hot Wheels is selling a limited edition 1:64 scale die-cast car featuring Brad Pitt's character, Sonny Hayes. F1 The Movie hits theaters on June 27 ...

Few toys have endured the way Hot Wheels has. Since Mattel rolled out its first die-cast cars in 1968, the brand has grown into a global phenomenon — beloved by serious collectors and kids alike.