Overview: Digital marketing books explain long-term strategy instead of short-lived tricks.Strong marketing relies on clarity ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. AI can be a powerful tool for innovation, helping with ...

"The chief digital officer position is a pivotal new role for our future,” said Henrique Braun, the Fanta and Sprite maker's ...

A unified, regionally responsive digital identity is essential for organizations seeking to convert grassroots momentum into ...

Healthcare organizations face an increasingly complex digital landscape that is rapidly evolving. How can organizations thrive amid this constant change? New research from Huron identifies five ...

Whether the attacks are focused on the marketing team or its customers, marketers must make cybersecurity a top priority throughout their campaigns. Here are four reasons it’s an essential part of a ...

Glasgow City Council has published a new digital strategy, with a focus on how to better equip the council to deliver a set of missions, underpinned by digital technologies. The council’s previous ...

There are few events more likely to induce a sense of déjà vu among weathered UK technology observers than the launch of a new government digital strategy. So, when the Labour government announced ...

Corporate Bitcoin treasuries expanded rapidly between 2020 and 2025, with Strategy and Metaplanet leading accumulation ...

Electronic Arts has transitioned to a mature, strategic growth phase, focusing on digital services, recurring revenue, and efficient cash flow management. EA's strong financial position is highlighted ...