Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news ...

Disney closed its upfront with a single-digit boost in ad revenue and volume as compared to last year, lead by commitments in sports and streaming, the company announced Thursday. While the ...

Walt Disney Co. says notable surges in advertising dollars committed to sports and streaming helped it match what it secured in last year’s “upfront” volume ...

Disney Advertising said it’s completed its 2025-2026 Upfront with overall volume consistent with the year before, despite increased sales in sports and streaming. As the company continues to deepen ...

State Sen. Tom Umberg (D-Santa Ana) wrote Senate Bill 576 to lower the volume on streaming-service ads. (Irfan Khan / Los Angeles Times) Richael Keller has always been sensitive to loud commercials, ...