"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. NYX's Matte ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

Everything is under £15 too.

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

Drag superstar Heidi N Closet partners with E.l.f. Cosmetics for a budget-friendly and inclusive makeup campaign. The campaign, "The Law Offices of E.l.f.ino & Schmarnes," humorously targets ...

Bronzing drops are all the rage in today’s makeup-influencing world after everyone cleared the Drunk Elephant shelves for the D-Bronzi Anti-Pollution Bronzing Drops with Peptides. Now, many brands are ...

The affordable cosmetics and skin-care label is currently on sale at Target — check out these best-sellers to stock up on at a discount. By Danielle Directo-Meston E-Commerce Editor If you purchase an ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.