Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

According to Klaviyo, over 167,000 businesses rely on it to run hundreds of thousands of email and SMS campaigns each month, underscoring the demand for effective, data-backed communication in ...

Email remains a cornerstone of effective outbound marketing. However, new or cold email accounts often face issues like poor ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

In today's fast-paced digital world, consumers are bombarded with countless marketing messages on a daily basis. Amidst this clutter, personalization has become a powerful tool for companies looking ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Each year, countless patients don't use all of their insurance benefits, flexible spending accounts (FSAs), and health savings accounts (HSAs), leaving money and, importantly, necessary dental care, ...