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EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial best ...

Once upon a time, there was a young mother who had made it through her son's first five years without an Elf on the Shelf. "I'll never have one of those," she thought. "Who has time to move an elf ...

The Lumistella Company Celebrates 20 Years of the Elf on the Shelf® With a Flurry of New Games, Products and Experiences For the First Time, Iconic Santaverse™ Characters and Friends Join the Hallmark ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (PIX11) – As you scroll through ...