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"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion

ELF's new ad campaign with comedian Matt Rife and Heidi N' Closet is receiving backlash online as netizens are bringing up Rife's past controversial remarks. Matt Rife went viral in 2023 for a joke ...
The Hollywood Reporter

What the Elf on the Shelf Company Does the Other 11 Months of the Year

Those Netflix specials aren’t made with (just) Christmas magic. By Tony Maglio Netflix Redesigns the Big, Puffy Santa Jackets It Gives to Christmas Day NFL Game MVPs (Exclusive) Kit Harington Wants to ...