Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words such as ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

You know what’s become a dirty word? Rhetoric. It’s easy to see why. In politics, rhetoric is often used for deception. In leadership, it can be used for manipulation or for gaslighting your ...