One of my very favorite things to do is hang out with my granddaughter “CC” (a nickname I gave her). She is four years old and, although I may be just a little biased, is a cute little princess. On a ...

You know what’s become a dirty word? Rhetoric. It’s easy to see why. In politics, rhetoric is often used for deception. In leadership, it can be used for manipulation or for gaslighting your ...

Gobbledygook is the kindest word that comes to mind to describe the abstruse language many in our industry use to communicate a fiduciary standard of care. Those who don’t know diddly about fiduciary ...

Though it may be the particular purview of philosophers and Vulcans, we all use logic to find some semblance of objective truth. Most people like to think of themselves as reasonable beings, so a ...

In Rhetoric (4th century BCE), Aristotle identified the three modes of persuasion, or persuasive appeals, that are: the character of the speaker (ethos), the emotions of the audience (pathos), and the ...