MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...

The “plain folks” appeal, however, is a logical fallacy, implying that the speaker is of the same social class as the audience. Persuasive techniques in advertising play on the audience’s existing ...

You've probably seen the National Highway Traffic Safety Administration ads on drunken driving, advising motorists to "drive sober or get pulled over." You may have seen ads from Drop It and Drive, a ...

Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

Political campaigns know the importance of reaching voters where they're most engaged, and as the digital world evolves, so do their advertising strategies. Leveraging advanced data analytics, ...

This is a preview. Log in through your library . Abstract Advertising can be regarded as having two separate functions, one of persuading and one of informing consumers. Against some who claim that ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...