“Even today in the digital age, the No. 2 pencil remains the required writing implement for students taking standardized tests in the U.S.,” said Ryan Raffaelli, professor at Harvard Business School.
Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology?... Listen and ...
Anton-Wolfgang von Faber-Castell, who led the centuries-old German maker of the humble pencil used in classrooms around the world and added a line of jewel-encrusted pens, has died at the age of 74.
The proximity of Staedtler and Faber-Castell encourages innovation at both firms The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen ...
What do the world-famous artists Vincent van Gogh and Paul Klee have in common? Apart from possessing an abundance of creativity and artistic flair, they both used products designed and made by German ...
Count Anton Wolfgang Lothar Andreas von Faber-Castell once flung 144 pencils from the top of his castle to prove their quality - and none broke. Interview by Rob Davies. The Americans spent millions ...
So when is the last time you picked up a pencil? These writing instruments, it often seems, have gone nearly extinct as a primary method of writing—a sad commentary, since their rich history is one of ...
Pen and pencil maker Faber-Castell’s earliest roots date to 1761, making it one of the oldest brand names associated with writing implements. But its now-famous hyphenated moniker came about over ...
BENJAMIN FRANKLIN ADVISED them in his paper. Henry David Thoreau made them in his father's Concord factory. Most Americans don't even know that much about the pencil—a tool so ubiquitous it often goes ...