The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | ...

With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key ...

Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

If you’re new to paid social media advertising, think of Facebook ads as the ideal place to get started — they’re inexpensive, low-pressure, and require a minimal time commitment. But at first glance, ...

Opinions expressed by Entrepreneur contributors are their own. My team and I were busy last year with Facebook. We created and managed 2,652 Facebook ad campaigns in 2014, each with an an average of ...

If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience. As a business, that ...

Last February, when researchers at London-based nonprofit Reset found that Meta was allowing Ilan Shor, a Moldovan oligarch with links to the Kremlin, to run an ad campaign on Facebook, the company ...