When it comes to having fun and going fast, minimalism is often the name of the speed game, and the old-school lightweight speed ethos is on full display in this Ariel Atom track car. Instead of the ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

What happens when you gather every version of the Ariel Atom ever made and race them down a drag strip? You get a pure, unfiltered celebration of lightweight madness, plenty of unexpected moments, and ...

Ariel, the boutique UK-based carmaker known for producing some of the wildest vehicles on four wheels, is celebrating its 25th birthday by announcing its most powerful car ever, the Ariel Atom 4RR.

The Ariel Motor Company has been producing stripped down, serious driver’s cars for 25 years now. Yup, for a quarter of a century, the brand has produced scaffolding-like chassises with grippy tires, ...

Sure, it's a utility task vehicle, so long as that task is shredding corners at a race track. I’ve said it before, and I’ll say it again: the Ariel Atom looks like some freakishly fast UTV. And with ...