In some ways, jingle writing has become a lost art form as more TV commercials depend on licensed music from popular recording artists. Febreze turns that notion on its ear (no pun intended) by ...

Febreze’s ‘National Movement’, as shown in their commercial, is the one you’ll be taking during the halftime show. In their funny ad, Febreze patriotically discusses how Americans are united by their ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 4 hours 3 min ago 4 hours 3 min ago By Asa Hiken - 4 hours 16 min ago 4 hours 34 min ago By Jon Springer - 8 hours ...

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CINCINNATI - Margaret Russo thinks brands have personalities. So naturally she gave them walk-up songs. “Music is the universal storytelling language,” said Russo, creative director at the Downtown ...

The Super Bowl may be a ton of fun, but there is also one major drawback to every football party. After all those chips, dips, wings, and other tasty treats that populate every single Super Bowl party ...

Use P&G’s air freshener Febreze and risk exposure to E. coli and other nasty germs. That was the implication of certain TV ads used by Febreze competitor Lysol, a Reckitt Benckiser brand, according to ...

With early results for Facebook?s carousel ads showing 30 to 50 percent lower cost-per-conversion, Procter & Gamble is betting on the interactive ads to drive trial for its latest product innovation ?

In Febreze’s 2018 Super Bowl ad, Dave is the only man on planet Earth whose “bleep” don’t stink. The commercial starts out with actor Kieran Mulcare saying, “I’m Dave and my bleep don’t stick.” We cut ...