This isn't your father's Fitbit.

Fitbit (NYSE:FIT) has launched Fitbit Premium, a paid subscription service designed to deliver more fitness personalization to users. The service draws on more than 10 years of data around activity, ...

The Fitbit Charge 6 fitness tracker is on sale at Walmart for Labor Day. The tracker offers activity, sleep and vital monitoring, along with a six-month Fitbit Premium subscription. The Charge 6 ...

Fitbit pulled back the curtain on its fall launch lineup this morning, revealing a major new subscription health service called Fitbit Premium right alongside the latest versions of its tried and true ...

Remember that AI personal health coach that promised to act as a trainer and wellness advisor called Fitbit AI Health Coach? Well, Google just took it global. Launched in October 2025 as a public ...