For GOLF.com’s 2023 ClubTest, we flipped the script on the traditional testing process, to provide an inside look at not just new golf club technology but also the fitting process from the perspective ...

BELOIT (WREX) - We've seen athletes continue to evolve their training in their respective sports as more technology becomes available, and golf is no exception. Ironworks Golf Academy in Beloit ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

MAGNOLIA -- OK, so your golf game is rounding into summer form, and you now realize that those first few rounds of the spring weren't just ugly aberrations. You stink. You can't hit the ball the way ...

Artificial Intelligence’s impact on the world may be a source of current controversy—ChatGPT legal briefs, anyone?—but AI’s expanding role in golf, particularly when it comes to club fitting, might ...