Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...

In Greek mythology, Atlas was burdened with carrying the weight of the world on his shoulders. In the Ford product line, that task goes to its F-150 pickup, which sells in higher volumes (and likely ...

The Ford Atlas Concept is living proof that you can’t judge a book, or a truck, by its cover. While the outside of the Atlas looks fairly normal for a truck, it’s the innovations that are under the ...

There’s not a bigger hitter in the United States auto market than the Ford F-150. In addition to being the best-selling pickup in the country for the past 36 years it’s also become the perennial ...

With the Ford Atlas Concept vehicle, the company delivers a showcase of technologies and capabilities that'll be ready for the next generation of on and off-road drivers. We've gotten the opportunity ...

DETROIT, Jan. 15, 2013 – Ford today unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. “The Ford Atlas ...

Ford’s Atlas concept doesn’t reek of being too futuristic or “out there,” and it’s a look into the features and style of Ford’s next-generation of pickup trucks. Many useful features appear on the ...

Ford has unveiled the Atlas Concept, a vehicle it says is intended to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. “The Ford Atlas ...

Ford’s F-Series might as well be an ATM streaming $100 bills into company coffers, which is why it’s so important that the brand makes the most out of each generation. Wowing crowds during a surprise ...

Not to be outdone by crosstown rival Ram and its fancy Ram Boxes, Ford has crammed as many clever new features into the Ford Atlas Concept, which is quite clearly the 2014 F-150, as possible. These ...