Ford is attempting a different new route into the electric pickup scene with the new Fathom a mid-sized electric pickup ...
The Fathom promises to be the automaker's most affordable EV yet.
Ford's US$5 billion bet to stave off competition from beyond America's borders is steadily taking shape. CEO Jim Farley revealed some stuff in the works on the company's latest product, a midsized ...
Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...
There has always been whispers of a Ford Mustang pickup truck. Now, we're seeing it was real after all. But did it have an ...
“Despite the small footprint of the vehicle, the implications are huge,” Ivan Drury, director of consumer insights for Edmunds, told CNN. Coming out with any new car can typically cost a major company ...
Ford is developing a $30,000 electric pickup truck to compete with affordable Chinese EVs from BYD. CEO Jim Farley compares the new truck's philosophy to the revolutionary and affordable Model T. Ford ...
Farley says getting Fathom on time and on price will be 'tricky' ...
A year ago, Ford announced its intention to bring a roughly $30,000 electric pickup truck to the US market in 2027. With half a year before that year arrives (and probably a bit longer for the actual ...