Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

Something feels off about what we laugh at online now—and brainrot humour is right at the centre of it. If you’ve ever stared at a meme wondering why it’s funny, you’re not alone. The joke isn’t ...