It may be unusual for someone to start a business in the midst of a pandemic, but according to early sales, Amira Ashley made the right call. Amira, a Vancouver resident who recently turned 10, ...

Black Girl Sunscreen, founded by CEO Shontay Lundy, has become one of the most notable Black-owned brands. Since 2016, the brand has played a huge role in folks realizing the importance of regularly ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. TikTok has declared it “guava girl summer,” and we are so ...

If you’re like us, lip gloss is a staple in your makeup bag. Depending on the day or occasion, you might go for a simple clear gloss or something chocolately that glistens against your brown skin.

Beauty has always been a means for connection, but there's one universal icebreaker that ties us all: What lip balm are you using? It's no secret that the lip market is capital-N noisy. The categories ...

The other day at Kimara Ahnert’s makeup and skin care studio on Madison Avenue, Sloane Kratzman, 12, was sitting in a chair, having blush applied to her cheeks, her legs dangling above the floor. She ...

A mom is warning other parents after she kissed her daughter while wearing a lip-plumping gloss – and gave her a “red burn”. Sarah Davies, 41, applied the Too Faced Lip Injection Maximum Plump Extra ...