Necessity is the mother of invention, and this mom saw a need. Sharon Choksi, a co-founder of the clothing brand Girls Will Be, first got the idea to launch a line of comfortable girls’ clothes when ...

When you’re pregnant with a baby girl, you immediately start scheming about all of the super cute onesies, bows and little outfits you can put them in. You think about all of the photoshoots you’ll ...

There’s currently a petition calling for a boycott of Pinup Girl clothing, a popular online retailer for vintage-inspired looks, over recently launching a line inspired by “Chinese New Year.” Many are ...