Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF’s Fully ...

As part of its continued push into the modern putter grip space, Golf Pride is introducing its first Zero Taper putter grip. If you can't beat 'em, join 'em. Or in the case of Golf Pride, if you've ...

Specs: Parallel, non-tapered polyurethane putter grip, available in medium (66 grams) and large (73 grams) sizes, 58R core, dimpled pattern texture, visual hand-placement cues, horseshoe-shaped ...

Golf Pride’s tour rep shares insights into pros' grip habits, some of which are not much different from the rest of us. At PGA Tour events, the equipment trucks stand at the ready to help players, ...

Sometimes the future of a product comes from its past.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Jamie Ledford applied lessons from Starbucks and Howard ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Jamie Ledford applied lessons ...