Crypto scammers have once again resorted to using Google ads to promote phishing sites, this time targeting decentralised finance protocol Aave with a fake website designed to drain users’ wallets. On ...

YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote." You can now select specific calls to action in YouTube's promote ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google Ads is testing 30-second non-skippable ads in regular YouTube campaigns. This format, until now, was reserved for premium placements via YouTube Reservation buys. The details: Why we care. The ...