Porsche, an automaker concentrated on state-of-the-art technology and engineering expertise, takes advertising to the next level with a hologram showcasing the 911s heritage. Now, don’t get too ...

Hulu leveraged out-of-home (OOH) technology to project the characters of "Animaniacs" atop taxis and rideshare vehicles for the rebooted series' debut weekend on the streaming platform, per a press ...

On December 6th a holiday promotion for retail chain Target, produced in partnership with Jimmy Kimmel Live, used Proto hologram technology on a US television commercial for the first time. In the ...

A new ad for Papa John's Pizza turns a pizza box into a hologram with the help of a web cam. Video courtesy Papa John's Pizza. Trump Says U.S. Has ‘50-50 Chance’ of Reaching Trade Deal With EU ...

"Taurasi’s journey to the top has been as complex as it is remarkable." ...

WiMi Hologram Cloud, a Chinese provider of ad services and software used in holographic augmented reality, lowered the proposed deal size for its upcoming IPO on Friday, March 20. In its latest filing ...

Puma has explored out-of-home (OOH) activations over the past few years with agency Havas, which in 2018 snagged the sportswear company's $120 million media business from Publicis Media's Blue 449 .

This March, the theoretical physicist Stephen Hawking gave his first talk to a Hong Kong audience in over a decade, discussing the human mind, societal trends and education. But rather than having to ...

For women tired of seeing twentysomethings’ skin featured in wrinkle-cream ads, a 52-year-old ballerina has come whirling to the rescue. Advertisers who turn to ballet dancers typically want to convey ...