The next Hot Wheels Premium Collector Set features a theme most enthusiasts love, but it falls just short of greatness due to a marketing choice.
When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...
I was back hunting for Hot Wheels the other day. Although the stores I visited had just received new stock, I couldn't find anything I wanted. And the Matchbox pegs were more enticing. I bought the ...
Thomas has spent two years working in the auto journalism industry, contributing to a UK-based newspaper and writing for Euronewsweek. A full-time writer and lifelong engineering enthusiast, he now ...
Hot Wheels are one of the most beloved and iconic toys. They’re one of the most reliably affordable, too. You can always count on Hot Wheels to meet you with a modest price tag — well, not always.
Lehi • Ian Weber’s office is a shrine to his accomplishments. Like other home offices, it’s full of photos, awards and memorabilia that mean the world to him. But here, all the picture frames, ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today ...
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