After two years of testing mascara for the Strategist, I’ve pretty much switched entirely to tubing mascaras. While traditional mascara formulas are made from a combination of waxes, oils, and pigment ...

Tubing mascara is trending - but do you know what these innovative formulas entail? Though not new, tubing mascara is a rising star of the makeup scene – and deservedly so. Designed to be the best ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Have you ever perfected the most stunning clean, no-makeup-makeup look, only for a few finishing coats of ...

As the finishing touch of any eye makeup, mascara should make the eyes pop. It should lengthen, define, curl and volumize — but that can be a lot to ask of a single tube, which is why TikTok’s latest ...

A ’90s trend that’s building momentum on TikTok, gray mascara is a trick that’s been used in film and on editorial shoots for ...

Save Black Mascara for the Outer Edge . Here comes the trick. To complete the ombré, apply the darkest black mascara you can ...

I grew up competing on a dance team, so I know all about wearing oversized false eyelashes — I also hate wearing them. I love how they look, but false lashes usually feel too heavy on my eyes and ...

If you have sensitive skin, finding the skincare products and makeup that best suits your skin’s needs can feel like an exhausting process of trial and error. You ...

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s universally ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Mascara is the one constant in my makeup routine. Even if I wear no other makeup, one swipe of mascara ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Neha Tandon Neha Tandon is ...