“The rule of thumb is to wash after every ten wears,” says Matashi. “If you’re using a lot of product, wash as needed—buildup can dull the hair. Stick to a simple routine: a gentle cleansing shampoo ...

When Leah J. Loukas, the storied wig designer behind countless Broadway productions, answers my Zoom call from her studio, it looks as if she’s sitting smack dab in the middle of a Sally’s Beauty ...

A common goal when styling a wig is making it look like it could be your real hair. "I always approach wig styling with wanting them to look as natural as possible," Sims says. "I love doing ...

Here's a complete guide on how to secure Rumi's purple braid hair extension or wig to complete your 'KPop Demon Hunters' ...

There are many myths when it comes to Black women and their hair care. But one of the biggest myths of all? That you don’t have to maintain your color after your wig is dyed. The truth is, your wig ...

Trends are cyclical, but “beauty blindness” is forever. From “eyebrow blindness”––the early 2000s and ‘10s trend of overdrawing and filling in your brows (think: 2003 Lil’ Kim)––to the return of ...

Too often, the best beauty stories go Untold, solely based on a person's skin color, religion, gender expression, disability, or socioeconomic status. Here, we're passing the mic to some of the most ...