Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Here’s the deal: people want to know why you matter. A value proposition is just a fancy way of saying what you offer that’s ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart f ...

Protecting valuable intellectual property from rival organizations is critical. In today’s economy, it’s not uncommon to see workers move relatively frequently from one job and company to ...