Effectively targeting marlin using lures can be challenging, thanks in part to the incredibly large number of variables involved: lure colors, positioning in the spread, head shapes and more. One of ...

, there’s a good chance you can do a 360 and touch 20 different bass fishing jigs, all designed for specific applications. The old-faithful designs have been around for decades, like flipping jigs and ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure.

There are hundreds of bass lures lining the compartments of my boat. I’ve spent a small fortune over the years collecting different lure designs, colors, and sizes to ensure that I’m ready for any ...

Most of the new bass baits are revealed each year at ICAST in July. Though many of those baits aren't even available for purchase until the fall. This means we usually don't get to see what the newest ...

Spinnerbaits, the classic component of every well-stocked tackle box, have taken a backseat to umbrella rigs, vibrating jigs, and even Texas-rigged swimbaits in recent years, but they still can create ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

Watching a massive bass blow up on a topwater frog bait is one of the most thrilling moments in all of fishing. In a single instant, you get to witness the power, ­aggression, and speed of our most ...

It looks like we’ve had us a good old fashioned power fishing tournament at the 2025 Bassmaster Elite Event of Lake Tenkiller. High water levels put the bass up in the flooded brush and mostly ...