To effectively run Facebook ads that generate leads, it’s critical to target a well-defined niche audience. You may be inclined to think that the broader your Facebook ads audience is, the more leads ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

Jared Laidlaw is a digital marketing consultant and co-founder of Ellaw Digital, a boutique digital marketing agency. Jared helps event companies across the world achieve their attendance and ticket ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...