With the Santa Fe ready to set wheels on American soil, Hyundai could not have missed the chance to put its best foot forward during the NFL Conference Championships this weekend. So here is the SUV ...

Hyundai Motor America, in collaboration with its agency, Culture Brands, is back with a new campaign as part of its award-winning “OKAY Hyundai” series. The campaign, which celebrates music and ...

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it’s slowly been releasing them one by one this week to attract as much attention as possible to ...

Yesterday’s Super Bowl is far from the only tentpole sports game on marketers’ media plans. Take Hyundai, which is making live sports a cornerstone of its paid media budget this year, without the ...

Hyundai hasn’t put a commercial in the Super Bowl since 2020. On Sunday, it hopes its newest auto ad makes people think of the stuff they might see in the Big Game. The automaker will take to the ...

Hyundai owns two of the 10 most-seen auto ads of 2024 (No. 1 and No. 10), both promoting its Getaway Sales Event. Hyundai: Summer: Add More Joy and Hyundai: Add More Joy had shorter airing windows ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 49 min 15 sec ago 1 hour 38 min ago 1 hour 38 min ago 1 hour 50 min ago 2 hours 5 min ago By Sabrina Sanchez - 6 ...

FOUNTAIN VALLEY, Calif. — Hyundai is using the power of peer influence as the crux of the new advertising campaign it rolled out on Thursday. The impact consumers have on one another when it comes to ...

Year-to-date spending also continues to fall, down 7.6% year over year to $1.8 billion compared to $1.9 billion during the ...