Crown Paints has signed its first TV sponsorship deal, which will see the brand support ITV’s Though The Keyhole, presented by Keith Lemon. The sponsorship, negotiated by ITV Commercial, ...

Baylis & Harding has been announced as the sponsor of ITV’s new prime time celebrity entertainment series, Stepping Out. ITV Commercial made the announcement today, ahead of the show’s launch next ...

The show, which airs on Friday 20 December, will feature special guests and musicians for an evening of entertainment for six chosen charities. The deal, negotiated by ITV Commercial and MEC Access ...

Budweiser and EDF Energy have been confirmed as the joint sponsors of ITV's World Cup coverage. The deal covers sponsorship of all live coverage and tournament highlights, as well as sponsorship of ...

Range cooker specialist Leisure has announced that it is sponsoring ITV’s Countrywise Kitchen, which is beginning again this month. The sponsorship, negotiated by AMS media, consists of a 15 second ...

Littlewoods is to become the sponsor of the interactive TV service supporting ITV’s domestic football programming. Under the deal, Littlewoods branding will feature throughout ITV Sport's interactive ...

ITV has announced that Budweiser, Volkswagen and Screwfix will sponsor its World Cup football coverage. Budweiser will receive 50% of idents and the other two brands will receive 25%. Each match will ...

The Co-operative Group has agreed a seven-figure deal with ITV to become the main sponsor of the broadcaster's national weather updates. The 12-month agreement will see promotional idents for ...

ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous ...

Very.co.uk has agreed a deal with ITV Commercial which will see it sponsor the next series of ITV2 dating show Girlfriends. The Emma Willis-hosted programme, which follows three single women in their ...