Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

Using Nordstrom's iOS and Android apps, customers can now “Reserve & Try In Store.” The new app feature allows customers near its Western Washington store locations, including its Seattle flagship, to ...

Consumers are looking for more flexible ways to purchase product, as demonstrated by the growing adoption of buy now, pay later services. But until now, there has still been a gap between the ability ...

Starting April 10, potential customers will be able to try on the Apple Watch in Apple retail stores with help from trained staff members. If you like what you see, you will be able to pre-order your ...

Apple will introduce several major initiatives to ready its retail stores for the Apple Watch’s launch in April, according to sources briefed on the upcoming changes. Starting on April 10th, Apple ...

In the midst of a beauty revamp, J.C. Penney on Thursday introduced new beauty experiences powered by artificial intelligence and augmented reality through a partnership with Revieve. The department ...

Retail has always had its share of mystique. From the art of visual merchandising (VM) to the subtle science of store layout, many of the best decisions were historically guided by experience, gut ...

A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online ...

Warby Parker has become a go-to destination for eyewear, not just because it's cool and trendy, but because it combines elements that make shopping easy for everyone. From the brick-and-mortar stores ...

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