Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space. HubSpot’s annual event Inbound13 will take place August 19 ...

It's not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. Content can be a powerful tool for a business when ...

At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Then, we told clients that only ...

If you’re in a state of website-envy, it might be time to look at your marketing strategy. Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in ...

Inbound marketing efforts alone won’t achieve the goals being placed on most B2B marketing organizations today. Inbound marketing efforts play an important role in B2B marketing success. But inbound ...

According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking ...

With the possible exception of social media, inbound marketing has been the most widely discussed topic in the world of business marketing for the last few years. Content creation and dissemination ...

Today, Optify has launched a premium edition of its Inbound Marketing Software suite. Designed for what it calls ‘power marketers’, the new edition gives unlimited access to Optify’s rich visitor and ...

Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I've outlined seven key strategies to ...

You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and what’s the most ...

Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing ...

Inbound marketing is an essential part of attracting and interacting with visitors. If you are not able to stick to the trends, you are quickly going to fall behind the competition, no matter what ...