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Apple to hike prices as chip shortage bites

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Overview
Rationale
 · 3d
Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal.

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 · 2d
Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ
ET CIO · 3d
Apple to raise prices due to memory chip shortage
 · 3d
Apple to raise prices as AI boom pushes up chip costs
Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant's boss has said.

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 · 1d
Why the Memory Crunch Is Almost Impossible to Solve
 · 1d
Memory crisis hits such extremes that 'even Apple can't be safe'
 · 2d
Apple products are about to get more expensive, Tim Cook says
The changes were “unavoidable” because of a rise in the price of memory chips that had become “unsustainable”, he told the Wall Street Journal.

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 · 2d
Apple CEO Tim Cook warns AI-driven price increases are unavoidable — says company is trying its best but 't...
 · 2d
Apple Price Rises ‘Unavoidable’, Warns CEO Tim Cook
2d

Apple seen as well-positioned to navigate rising memory costs, Bank of America says

Apple Inc (NASDAQ:AAPL, XETRA:APC) remains well positioned to manage increasing memory costs and potential product price increases due to its scale and supplier relationships, according to Bank of America analysts,
TweakTown
11mon

DDR4 and GDDR6 memory prices to increase by up to 43% in the coming months

When it comes to DDR4 and mobile LPDDR4X memory, the reason for the sharp increase in pricing is that these products are nearing the end of their life cycle (EOL) as companies transition to next-generation DDR5 technology. This means that the continued ...
Network World
3d

AMD acquires MEXT to add predictive memory optimization to its AI stack

The acquisition adds software designed to make flash behave more like DRAM and lower data center memory costs.
3d

This Memory Stock Has Doubled in 2026. Here's Why It Can Skyrocket Higher (Hint: It's Not Micron or Sandisk)

Healthy demand for memory equipment should help Lam Research clock stronger-than-expected growth in the future.
AppleInsider
4mon

Memory cost explosion won't hurt Apple too badly in Q2, may sting in Q3

Tim Cook says that the rising cost of RAM and Flash that the industry is facing has not yet affected Apple, but he expects it to be an increasing issue in this quarter, and worse yet in the third fiscal quarter of 2026. During Apple's latest earnings call ...
16h

Apple Announces Upcoming Price Increases for iPhones, iPads, and MacBooks

If you're in the market for a new Apple device, whether it's an iPhone, an iPad, or a MacBook, it sounds like the time to buy it is now, not later, as price hikes are on the way, and it sounds like they could be here quite soon.
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