More Indians in small towns are now shopping for affordable brands instead of unlabelled goods in the bazaars.

If the last two years were muted, 2026 bursts with colour. Discover the top fashion and style this month from global runways ...

Pastel shades have taken the Indian fashion scene by storm, offering a refreshing alternative to the traditional bright and bold colors. From elegant lehengas to breezy sarees, pastel hues are ...

Mastering the art of the ‘cover-up’: In an interview with HT Lifestyle, Alfiya Karim Khan shared that style and skin don't have to be synonymous.

Sreleela's fashion is one that bridges high-glam sensuality with rooted, distinctly Indian codes. It’s not about shock value or chasing virality ...

Deloitte's report and analysis show that India's fashion consumer is no longer defined solely by affordability — but by aspiration, access, and intent.

Bailou's Mumbai launch blends Kolkata's handloom legacy with the city's modern pulse. Textile artist Bappaditya Biswas champions innovation through traditional weaves, focusing on texture and skill.