NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

What works in online video advertising? That book is still being written. As viewers shift from pay TV to over-the-top, as they spend more time streaming shows and flipping through newsfeeds, ...

As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience.

Guideline, a provider of advertising data and media planning technology, has announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities ...

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...