Instagram creators who have used the platform to launch full-time careers have, to date, relied on indirect sources of revenue like branded content and merchandise sales to support their livelihoods.

Instagram launches the Rings Awards to celebrate standout creative talent and redefine what success means for creators.

Get ready, IGTV creators, because your turn to make some cash is coming. Almost two years ago, Instagram launched IGTV to compete with YouTube. If you'd assumed at any point that creators could ...

Instagram is expanding creators’ modes of revenue. The platform revealed in a company blog post that it will begin testing a feature allowing influencers to monetize live videos. Views on Instagram ...

Instagram may, at long last, share a piece of its $20 billion ad revenue with creators. Spotted by the Hong Kong-based developer Jane Manchun Wong, who reverse-engineers apps to unearth unreleased ...

Deutsche Bank said in a note Friday it sees Facebook Inc FB's Instagram, original video and Messenger monetization as tailwinds ahead. Facebook is scheduled to release its second-quarter results after ...

Instagram has launched more than 10 money-making tools for creators since 2020. From subscriptions to NFTs, the Meta-owned platform is testing many ways for creators to make money. Insider made a ...

Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that it has internally prototyped an Instagram Partner ...

Leaked Instagram documents include an internal analysis of creator feedback on monetization tools. Some creators voiced concerns around the topics of equity, discrimination, and transparency. Read the ...

Instagram isn’t ready yet to reveal how it will turn on the monetization spigots for IGTV, its longer-form video product, but the company promises those will be arriving. “Right now, we’re focused on ...

Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original ...